1. PERSONAL FINANCE

Protect Your Identity This Holiday Season

Protect Your Identity This Holiday Season
BY John Russo
 Updated 
Apr 11, 2025
Key Takeaways:
  • Holiday shopping season is also scam season.
  • Protect your identity by using credit cards instead of debit cards.
  • Shop only on secure websites.

With the holidays comes more opportunity for online scammers to take advantage of online shoppers. While online shopping may seem easy and harmless, cybercriminals can obtain a lot of private information just from a simple online order. Identity theft attempts during the 2017 holiday season increased 22% with 1 out of every 85 transactions being a fraudulent attempt. There are precautions you can put in place before you start your holiday shopping. Here are some tips to keep your identity safe:

Use credit instead of debit

Beforeyou charge a purchase on your debit card, think again. Debit cards allow moneyto be withdrawn from your account with only a small amount of protection. Creditcard companies, however, provide more protection against fraudulent activity.These companies are always on the lookout for any suspicious credit cardactivity and will most likely be able to catch a fraudulent transaction beforeyou do. If any large amounts of money were charged to your account or apurchase was made in a different country, your credit card company will mostlikely identify it and notify you via mail, email, or even with a text/call. Asmart tip would be to find a credit card company that takes propercybersecurity measures to keep your card safe from any harm.

Connect to a private network

In advance of your holiday shopping, it’s important to take a deeper look at the Internet connection you’re using to get there. Are you connected to public wi-fi in a cafe? Maybe the Internet you have at work? Or at the airport? If your connection is free and open to the public, it most likely doesn’t have proper security measures in place. That means your sensitive data could be exposed to others that are also connected to the same network as you while you’re shopping online. Not only does this leave your information vulnerable to cybercriminals, but it can put your money in harm’s way in a matter of seconds. For a safer online experience, connect to a virtual private network, which creates a private network from a public Internet connection. While connected to this private network, your IP address will be hidden as well as your devices, browsing activity, and any other private data you’re using. Download a VPN onto all of your mobile devices for extra protection while online shopping this season.

Always check your statements

Instead of ignoring your monthly bank statements, start reading through them, especially around the holidays. Bank statements can be a huge indicator of identity theft. It’s smart to go through, do some math, and make sure everything looks correct. Double check your shipping price, any discounted prices you were promised, even whether or not your coupons worked properly. It’s easy to overlook these items when purchasing gifts. Your statements can also show extra charges that you might not have caught unless you checked your statement. Be vigilant about this during the last couple months of the year and make sure you catch something suspicious before it escalates.

Shop on secure sites only

Whilebrowsing websites online before purchasing gifts, look for websites that aresecure and safe. If a website’s address bar has an icon of a locked padlockbefore the URL, it means the website has security measures in place. If the URLstarts with “https” then the website is also secure. Be aware of websites thatlook suspicious. This includes strange formatting, an excess amount of pop upads, and even extra costs not accounted for during checkout. Always shop withreliable websites who have a strong audience and brand. Reading comments andasking friends about brands/websites can help give you the validation you needto continue with your safe online purchase.

Don’t overshare

Since social media has become such a natural part of our lives, it’s easy to post personal information without thinking twice about it. The social media profiles we make can be more informative to strangers than we think. Exposing pictures of our personal homes, cars, work offices, etc, can leave a digital footprint behind that would be of interest to cybercriminals. Try to avoid including personal information about yourself in online profiles and other social posts. Stay away from posting any financial information, addresses of your home or family members, middle names, and anything else that could be used towards identity theft. Also be careful when posting text chains, emails, and be sure that there is no sensitive information that can be seen in the background (bills, licenses, private numbers, etc.)

Throughoutthe busy shopping season, put your cybersecurity above anything else. Shoppingsafely is more important than you think, so take some of these tips andimplement them as you participate in a variety of online activities.

We looked at a sample of data from Freedom Debt Relief of people seeking debt relief during November 2024. The data uncovers various trends and statistics about people seeking debt help.

Credit card tradelines and debt relief

Ever wondered how many credit card accounts people have before seeking debt relief?

In November 2024, people seeking debt relief had some interesting trends in their credit card tradelines:

  • The average number of open tradelines was 14.

  • The average number of total tradelines was 24.

  • The average number of credit card tradelines was 7.

  • The average balance of credit card tradelines was $15,142.

Having many credit card accounts can complicate financial management. Especially when balances are high. If you’re feeling overwhelmed by the number of credit cards and the debt on them, know that you’re not alone. Seeking help can simplify your finances and put you on the path to recovery.

Student loan debt  – average debt by selected states.

According to the 2023 Federal Reserve Survey of Consumer Finances (SCF) the average student debt for those with a balance was $46,980. The percentage of families with student debt was 22%. (Note: It used 2022 data).

Student loan debt among those seeking debt relief is prevalent. In November 2024, 27% of the debt relief seekers had student debt. The average student debt balance (for those with student debt) was $48,703.

Here is a quick look at the top five states by average student debt balance.

StatePercent with student loansAverage Balance for those with student loansAverage monthly payment
District of Columbia34$71,987$203
Georgia29$59,907$183
Mississippi28$55,347$145
Alaska22$54,555$104
Maryland31$54,495$142

The statistics are based on all debt relief seekers with a student loan balance over $0.

Student debt is an important part of many households' financial picture. When you examine your finances, consider your total debt and your monthly payments.

Regain Financial Freedom

Seeking debt relief can be the first step toward financial freedom. Are you struggling with debt? Explore options for debt relief to regain control of your finances. It doesn't matter how old you are or what your FICO score or credit utilization is. Take the first step towards a brighter financial future today.

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